AI Insights · Timothy · January 2025
Top 5 Social Networking Apps on iOS in New Zealand Q4 2024
Explore the performance trends of the top 5 social networking apps in New Zealand on iOS during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the performance of social networking apps on iOS in New Zealand showcased varied trends in downloads, revenue, and active users, according to data from Sensor Tower.
Grindr - Gay Dating & Chat saw a consistent weekly revenue, ending the quarter with approximately $8.3K. Downloads fluctuated slightly, peaking at around 252 in late October, while active users decreased from 2.2K to just under 2K by year-end.
Life360: Stay Connected & Safe experienced a revenue peak of about $4.9K in early November. Downloads saw a significant increase, reaching 3.8K in the week of December 23. However, active users showed a downward trend, dropping from 54K to 50K.
Yubo : Make friends & chat now had a revenue peak of roughly $4.9K towards the end of December. Downloads remained relatively stable, with a slight surge to 423 mid-December. Active users hovered around the 5.7K mark throughout the quarter.
Facebook saw a decline in revenue, dropping to about $2.9K by December's end. Downloads increased significantly, peaking at over 5.3K in the week of December 23. Active users grew from 761K to nearly 787K, marking a strong finish to the year.
BIGO LIVE-Live Stream, Go Live experienced a revenue peak of $6K in mid-November. Downloads were highest at the beginning of the quarter, with 255, but saw a decline thereafter. Active users fluctuated, ending the quarter at 4.3K.
These insights provide a glimpse into the shifting dynamics of social networking apps in New Zealand. For more detailed analytics and trends, visit Sensor Tower's platform.